Do You Want To Exclude Internal Traffic From Google Analytics? Semalt Expert Tells How

In internet marketing, getting a steady supply of visitors is the goal of every marketer. However, not every visitor can count as a potential client. In most cases, your staff or other entities might be contacting the server for a particular purpose. In this case, you may want to remove such staff visits from your system. These tours tend to form some of the heaviest website usages. Proper elimination of the staff visits from your statistics can enhance the accuracy of the analytics results as well as bring forth a real picture of the kind of traffic the website is attracting.

Andrew Dyhan, the Customer Success Manager of Semalt, provides in the article some compelling tips in this regard.

Relevant information on IP address

When visitors click the URL of your site, the server identifies each visit with a unique IP address. The IP address represents a mechanism through which the browser which is accessing the server is connecting. For instance, the IP address of a user computer smartphone, tablet, desktop or any other device. In other cases, SEO bots from Google also make the use of these IP addresses to personalize their targeting. Hackers can also use IP addresses to target their malware and virus attacks.

However, when users depend on alternative means of internet connection, the IP address might become dynamic. For instance, mobile broadband, as well as traditional router boxes, contain IP address which keeps changing. For you to determine and eliminate your internal traffic, it is essential to find and differentiate it from other visitors. It is essential to find the local static IP address of the user for Google Analytics.

Excluding IP address

It is important to locate the user IP address before proceeding. A simple Google search of "what is my IP address" can make Google give you your IP address. The IP address is a reflection of the geographical location from which a user is accessing the internet. To exclude a single IP address, log in into your Google Analytics admin panel. From the top of the page, click on the filters button. From here, it is possible to filter a name, location or IP addresses from the current traffic.

The IP address always appears as numbers of 3 and 4 digits separated by a decimal point. Save the progress of every step. If you have some of the multiple locations for the IP address, separate them from the office locations by repeating the above process. It is possible to automate the blocking of some IP addresses in Google Analytics. In the new filter menu, it is feasible to make a custom filter excluding some of the branches you choose. When you adjust these settings, it is crucial to remember to save the progress.


Excluding some IP addresses from your traffic can be an essential measure to focus on your audience. It can not only bring a clearer picture on the conversions but also help the persons discover alternative ways of reaching other clients. It is possible to achieve geo-targeting using the user IP addresses. In other cases, spammers tend to spread malware by IP addresses. Separating staff traffic from the other visitors can help an e-commerce website say away from viruses.